Pepsi Max is adding Lime to its flavour range this summer, initially as a Tesco Group exclusive.
The new variant will be available from early June to Londis, One Stop, Premier and Budgens retailers, as well as from Booker Wholesale, before rolling out further in late August.
It will launch in cases of 8 x 2L bottles, cases of 12 x 1.25L bottles, cases of 3 x 8 cans and as a 24-can multipack.
Cola is the number one segment within the soft drinks category, with flavoured cola growing ahead of other segments, up 6.5% versus last year. Sugar-free colas have also grown 15.2% in the last two years.
Lime, meanwhile, was voted the number one flavour for refreshment in a 2019 Consumer Taste preference panelling study.
