Pepsi Max has kicked-off a partnership with EA Sports FC 24 with an on-pack promotion, which gives shoppers the chance to win in-game rewards with every participating Pepsi Max product.
The promotion is available across all Pepsi Max core, Pepsi Max Cherry and Pepsi Max Lime 500ml bottles and runs until 31 December 2023.
The promotion is supported by in-store point of sale and digital activities. Retailers can visit atyourconvenience.com for information on POS available and additional details on the campaign.
Consumers simply need to enter their bottle’s unique promo code on the Pepsi Max microsite to unlock in-game rewards. Each claimant receives a Pepsi Ultimate Team pack, including a 75+ rated untradeable gold item and an additional prize, such as unique kits or backgrounds. Repeat purchases will be encouraged, with shoppers able to receive up to 10 unique in-game rewards during the promotional period.
EA Sports FC, previously branded as the FIFA videogame series, was the most popular game franchise in the UK in 2022, with over five million players in the UK.
The tie-in follows Pepsi Max’s successful partnership with the eChampions league, which has reached millions of football fans since its launch.
