Pepsi Max has unveiled its latest Christmas advert and UK-wide festive campaign.
The ad is soundtracked to a remix of Poppy Adjudha’s version of ‘It’s Beginning to Look a Lot Like Christmas’ and showcases how life’s ‘have-to-do’s’ like work, going to the gym and studying can wait until January.
It kicks off Pepsi Max’s wider ‘It Can Wait’ Christmas campaign that will also run across out of home, digital, TV, video on demand, radio and experiential.
The out-of-home campaign features different scenes from the TV ad showcasing a deserted office, gym and library, alongside taglines ‘Spreadsheets can wait, it’s Xmas after all’, ‘Leg day can wait, it’s Xmas after all’ and ‘10,000 words can wait, it’s Xmas after all’.
The campaign will also run across digital on Meta, Snapchat and YouTube shorts.
