KP Snacks has refreshed the packaging of its Penn State pretzel brand, to deliver a bolder and cleaner look.
The redesigned packs run across the entire Penn State range and feature more prominent images of the pretzels. The new design also highlights the brand’s status as a ‘Baked’ snack.
The redesign comes at a time when the Pretzel segment is showing strong growth, worth £48.3m and growing at +15.8%, well ahead of the overall Crisps – Snacks and Nuts category (5.4%).
The Penn State range is available in two flavours – Sour Cream & Chive and Original Sea Salted – and several formats, including £1.25 PMPs, its bestselling 175g sharing bags and 6-pack multipacks.
