PayPoint is launching further marketing support for its retailer partners to promote the growing digital voucher category.
PayPoint retailers currently offer six big brands, including Amazon, Xbox, PlayStation, Paysafecard, Neosurf, and Love2Shop. More major brands are expected to follow later this year, PayPoint says.
The move follows a successful trial in 1,000 stores at the end of 2021. Trial stores saw uplifts of up to 300% in sales of digital vouchers and retailers also benefited from the enhanced uncapped commission of 2% offered on Love2Shop vouchers.
All retailer partners can now order free-of-charge display units and point of sale to promote these services in-store.
Danny Vant, Client Services Director at PayPoint said: “We want to help our retailer partners tap into this trend, which is why we’re delighted to be launching our free marketing support to all our retailer partners following a trial last year.
“Our digital voucher category has the biggest range of consumer brands for gaming, streaming, shopping and making digital payments, whilst offering our retailer partners great opportunities to earn more from PayPoint services in their store.”
