Desperados is the latest Heineken brand to launch an on-pack promotion tied in to summer music festivals.
Until August 24, 2017, shoppers will have the opportunity to win weekend tickets to Parklife, Boomtown and Bestival plus VIP passes to the Clubhouse. The latter gives consumers the chance to party like a VIP with clubland legends from around the UK at intimate gigs within the festivals. Hundreds of other prizes are also up for grabs.
“We know that shoppers spend an average of £9.79 on beer and cider with a specific occasion in mind, so on-pack promotions which offer exciting and aspirational prizes can help retailers add real value to their offering and drive sales,” explained Toby Lancaster, category and shopper Marketing Director at Heineken.
“We also know that Desperados is particularly popular with younger shoppers who are more likely to be hitting the festivals this summer. So, to not miss the beat, retailers should ensure their chiller is stocked up with these limited-edition packs for shoppers looking to celebrate festival season in true Desperados style.”
The promotion is featured across 3-pack 330ml bottles, as well as 12-pack 250ml bottles. All are available now.
Desperados is an official sponsor of Parklife (June 10–11), Boomtown (August 10–13) and Bestival (September 7–10). Strongbow is also running a festival-related on-pack promotion.
