Diageo has extended the Parrot Bay range of ‘Freeze and Squeeze’ cocktail pouches to include a new frozen Margarita flavour, which rolls out in the off-trade during March.
The new flavour joins the existing range of single serve, ready-to-drink frozen cocktails which includes Berry Daiquiri, Pina Colada, Mojito and Passion Fruit Caipirinha.
Emily Young, Innovation Marketing Manager at Diageo said that Parrot Bay had been a key driving force in the frozen drinks category, with repeat purchase levels proving to be higher than all other Grocery NPDs at launch.
“As frozen drinks continue to develop in popularity, we are keen to continue building on the success of our Parrot Bay products,” she added. “The Margarita is the classic frozen cocktail choice and is therefore an important addition to our ‘Freeze and Squeeze’ offering.”
The launch will be a key element in the Parrot Bay summer advertising campaign, which commences in May.
