Bestway Wholesale has launched a new range of paper products under its best-one own label.
Aimed exclusively at independent retailers, the new range of toilet tissue and kitchen towels offers customers “good, better and best” alternatives in a range of roll formats and is available now.
The toilet tissue range offers Classic, Luxury and Supreme Quilted variants across a wide range of price-marked pack sizes from 2-roll up to 24-roll. Similarly, in kitchen towels there are Standard, Ultra and Ultimate PMPs to suit every need and price point.
“Toilet tissue is one of the key impulse categories on convenience having one of the highest household penetration levels across all categories,” said Ed Smeaton, Bestway’s Director of Trading. “However, shopper demands are increasing all the time and the range a retailer stocks has to reflect this.
“Shoppers in the paper category are loyal to either own-label or brands, and retailers can often over-range with many tertiary brands. With the launch of the new best-one range we are providing a comprehensive own label range which – alongside the leading brand – will fulfil every shopper need.”
The new range of best-one toilet and kitchen paper products, which all offer margins greater than 30%, is available exclusively at Bestway and Batleys depots and on the Bestway Wholesale websites.
