P&G’s haircare brand Pantene has launched Pantene Pro-V 3 Minute Miracle in the UK.
Available now, the conditioner has already been used by over 25 million women globally and won ten awards, including Marie Claire magazine’s for best conditioner for damaged hair 2018.
Pantene Pro-V 3 Minute Miracle Conditioner is available in four variants: Repair & Protect, Smooth & Sleek, Volume & Body, and Colour Protect. All RSP at £2.99.
The new range has been launched with the help of Pantene’s brand ambassador Ellie Goulding, while £7m has been spent on advertising over the past 12 months to ensure continued engagement with the brand.
P&G says the new product “has the power of a deep treatment in the form of a daily conditioner, repairing the look of up to three months of damage in just three minutes and leaving hair free flowing, bouncy and full of life.”
Jo Vaughan, Haircare Brand Manager for P&G, commented: “Retailers sometimes underestimate the opportunity hair care offers when it comes to growing sales. Via our category management tool www.shelfhelp.co.uk we’re helping provide advice on which hair care products to stock and where. For example, we know that customers prefer to buy different types of hair care product (e.g. shampoo and conditioner) from one brand. The new Pantene Pro-V 3 Minute Miracle range means shoppers now have the option to buy a more intense conditioner from the number one haircare brand.”
