Faith fronts Boë Gin campaign

Paloma Faith

Paloma Faith is the face of a new campaign for Scottish-based Boë Gin.

Faith fronts a 30-second advert hosted on Boë’s social channels in which she talks about the importance of standing out from the crowd and being unique.

The partnership forms part of a £400,000 summer marketing campaign for the blossoming gin brand, which recently reported a £1.1m increase in operating profits.

Andrew Richardson, a Director of Boë Gin, said: “Paloma is the perfect fit for the brand, sophisticated and yet stand out, and we are really excited to have her be a part of our biggest campaign to date. Her unique and authentic style is recognised the world over and gives us a great opportunity to introduce our flavoured gins to a bigger audience.”

The brand’s first flavoured gin, Boë Violet, is available now to Scotmid retailers.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.