Not for the first time, Under The Counter found himself talking mince recently.
No surprise there then. Ba dum tish.
Actually, the Auld Boy was talking about mince, specifically, Iceland’s decision to bring back plastic trays to pack ground-up cows and pigs in.
Like many a retailer, the frozen food giant switched to vacuum packs six months ago, in a bid to keep meat fresher for longer, reduce waste and cut its plastic consumption – thereby boosting its sustainability credentials with shoppers.
All well and good, apart from the fact that mince shoppers appear to put style over substance; rather than buy purple-hued meat, they would prefer to shove sustainability right up the circular economy.
As is the way these days, Joe and Janette Public took to social media to complain that the mince looked “unappealing” and “horrible”, and the packs “made the meat mush”. The Auld Boy’s unvarnished personal opinion is that vacuum-packed mince “looks like something that should get chucked into a hospital incinerator”.
So, he was flashing his falsers with glee when Iceland itself took to social media to declare: “You asked, we delivered. The classic mince packaging is back!”
Despite the deployment of an exclamation mark, this is not exactly the Second Coming, nor even the return of the Cabana bar, but a small victory for people power all the same.
And one that got UTC wondering if he should start a campaign to bring back Cabanas.
