With autumn and winter the key trading period for the stock category, Oxo is back on TV with a £2.7m advertising campaign.
Running until February next year, ‘Made with Oxo, Made with Love’ reminds consumers to choose Oxo when they’re thinking of a stock pot.
The ad features a grandad’s birthday gathering where a young granddaughter helps to prepare a chorizo chicken stew that is transformed – obviously – with the addition of an Oxo stock pot.
The campaign is expected to be seen by 38 million people. It is supported by an on-pack promotion that runs until April 2025.
