Oxo is back on TV with a new advert that follows its modern-day family as they go about their busy daily lives.
The advert is on air now until December 31, focusing on Stock Pots as well as introducing the latest addition to the range, Ready-To-Use Stock Pouches.
Following on from the introduction of the new family last October, the advert showcases Oxo Stock Pots coming to the rescue as Dad quickly whips up his ‘Special Pasta’ when Mum and the children’s plans fall through.
Helen Touchais, Brand Director, Flavourings and Seasonings at Premier Foods, said: “Our Oxo family was a hit last year, so we’re delighted to continue their storyline, which will help drive further awareness of our iconic brand ahead of the winter season. It’s important we support our growing range with a TV campaign which people can relate to.
“We are also excited to be showcasing our Oxo Stock Pots range at the end of the ad, which has seen phenomenal success, in addition to our new Ready-To-Use format.”
