Natural pick-me-up drink, Overhang, has launched a 250ml variant specifically aimed at the convenience channel.
Spar has already picked up the 250ml bottle. Darren Jones, Category Controller for Spar, was excited about the launch, saying: “At Spar we like to work with new suppliers who bring true innovation to the category and we feel Overhang has a unique edge that will add something special to our drinks range.”
“As the industry moves away from sugary soft drinks and towards healthier options, we feel that Overhang is the perfect option for consumers in need of a pick-me-up,” added William Wilkinson, Director of Overhang Drinks.
“The lower price which comes with the smaller bottle should be attractive to consumers and we hope it will encourage those who might not have tried Overhang to give it a go.”
The launch of the resized bottle is timed to coincide with Student Fresher’s Week as well as the lead up to Christmas, a key time of year for the beverage, which was originally created to help reduce the ill effects of indulgence before the turn of the 19th century.
Overhang is an all-natural premium beverage that was launched in September 2015 by UK start-up, NFSG. Containing ingredients including orange, ginger, lime, milk thistle, burdock root, raspberry leaf, as well as a variety of vitamins and botanicals, Overhang is marketed as a revitalising and natural energy drink that can be enjoyed at any time of day.
