Aryzta’s sweet bakery brand Otis has launched the new limited-edition Otis Pink Lemonade Muffin.
Available now in thaw-and-serve cases of 24, the new muffin has an RSP of £1.49.
It comprises a lemon muffin filled with a smooth raspberry & lemon curd filling, topped with pink sugar crystals and decorated with an edible yellow straw; wrapped up in a pink and white gingham muffin case, emulating a traditional picnic blanket.
“Demand for seasonal NPD is at an all-time high, and summer is a key period for retailers looking to drive sales from the bakery fixture,” said Paul Maxwell, Marketing Manager UK at Aryzta Food Solutions.
“The Otis Pink Lemonade Muffin is the perfect indulgent treat for shoppers looking to reward themselves on the go, with vibrant packaging and an edible straw offering a fun point of difference to attract shoppers.”
Retailers interested in more information should phone 01698 844 884 or email retail.ordersGB@aryzta.com.
