Mondelez has launched a new TV ad as part of a £3m campaign promoting its recently-launched Oreo Thins.
As well as 10 and 20 second TV spots, the campaign includes experiential, PR and digital activity.
Oreo Thins are available in packs of 48g (vanilla) and 96g (vanilla and chocolate) at an RSP of £1.08 (96g) and 61p (48g).