One Stop has launched a social media guide to help its franchisees create online engagement and drive footfall into stores.
The toolkit has been designed to benefit all levels from novice to those who are very familiar with how social media works, covering a multitude of platforms including Facebook and Twitter. The development of the toolkit was done together with franchisees that are already using social media successfully in their community to give hints and advice.
The guide covers the benefits of engaging with social media; how to highlight promotions; how to run competitions; and how to link in with the wider community and customers alike, including guidance on customer service and the brand tone of voice.
Galen Levi, Head of Commercial for One Stop Franchise commented: “We’re really pleased to have launched this guide in conjunction with our franchisees to help those less familiar with social media. It’s a really powerful tool that can be used to drive footfall and sales in stores.
“Future plans are being worked through, including offering a default set-up when new stores come on board, and the development of a creative suite in which retailers can access content from the main brand pages and also create their own whilst remaining on brand.”
