Tesco subsidiary, One Stop, has launched a fundraising and educational initiative called Fruities & Veggies, which supports UK food redistribution charity FareShare, in partnership with Louis Kennedy – the agency behind Partnerships with Purpose.
Targeted at families and the younger generation of customers at One Stop stores, The Fruities & Veggies project has been developed to create more awareness around healthier eating habits and the specific benefits of eating a variety of fruit and vegetables.
Jack Taylor, Community and Partnerships Manager at One Stop stores, said: “When Louis Kennedy approached us about their Fruities & Veggies brand, we were thrilled and knew it was a project that we wanted to get involved in. As a business, we’ve been working hard over the years to promote our top-quality fresh food and with The Fruities & Veggies, we’re able to not only reiterate to customers that they can get their fresh fruit and veg from us, but also educate them about the nutritional benefits certain fruit and vegetables provide!”
Customers can find characters ‘Arthur Apple’, ‘Pete Potato’, ‘Patricia Pear’, ‘Lotty Lettuce’, ‘Tia Tomato’ and ‘Betty Beetroot’ on a range of point of sale across the majority of One Stop’s estate from today. Characters are available on a range of keyrings for £2.50 – with 45p for every keyring sold being donated to FareShare.
One Stop has also created an interactive online space where customers can win brilliant prizes through playing educational games during the 6-week campaign period.
Taylor added: “We were keen to bring The Fruities & Veggies to life online as well. Customers can scan the QR code from our in-store POS or on the tag of every character keyring, which will take them to The Fruities & Veggies universe. There they can learn about each of the characters through a range of fun and informative tools.”
Grant Morgan, Founder and CEO at Louis Kennedy, said:
“The Fruities and Veggies characters educate and inspire children and families alike on the wider benefits of healthy eating and how doing so affects all our physical/mental health and overall wellbeing. Developed over time with One Stop, I’m delighted to see them truly come to life both in-store with some wonderful collectibles and also in partnership with 2Simple and supporting FareShare.
“Together we have created a multifaceted engaging, educational, entertaining and inspiring campaign for the greater good of our nation while delivering significant social good and awareness through the process.”
One Stop has partnered with FareShare, the UK’s leading food redistribution charity, since 2021. Every £1 raised through The Fruities & Veggies campaign will enable FareShare to deliver the equivalent of five meals, strengthening communities across the country.
Kirsty Ford, Head of Fundraising at FareShare, said: “We are so grateful to everyone at One Stop for supporting the Fruities & Veggies campaign. The donations made to FareShare from this initiative will help us get good-to-eat food, which might otherwise go to waste, to people who need it. Fresh fruit and vegetables make up a huge part of the food redistributed by FareShare every year, helping ensure that people in need have access to healthier, more nutritious diets.
“By purchasing these keyrings, shoppers can help people affected by the cost-of-living crisis come together through food and access essential support services. One Stop’s ongoing generous support for FareShare makes a huge difference in helping us make the food go further.”
