One Stop has extended its fresh food offer as part of its first range reset in over two years.
The convenience retailer has brought in a total of 108 new lines to stores, 16 of which are own-label products.
The move comes in response to research that found customers are looking for fresher and healthier choices, enabling them to cook meals from scratch, alongside convenient solutions for busy families. The range reset is designed to cater to both ends of this spectrum.
To help One Stop’s sustainability efforts, the new range includes products with shelf lives extended from 23 to 30 days. Fifty lines have been delisted to minimise food waste and eliminate products that no longer appeal to customers.
One Stop has also used the reset to restructure its fresh merchandising, ensuring that customers can quickly find what they are looking for. Products that make good meal pairings are now conveniently displayed together.
The retailer’s Franchisees also have the option to opt in to the new and improved fresh range.
Own-label fresh products now feature leeks, parsnips, Pink Lady apples, grated mozzarella, fresh pickled beetroot and large flat mushrooms. There’s also a new range of branded ready meals, including City Kitchen Chicken & Chorizo Paella 380g and City Kitchen Chicken Katsu Curry 380g.
Customers will now be able to ‘eat seasonal’ by getting their hands on fruit and vegetables during the season they’re grown, further supporting the retailer’s sustainability efforts.
One Stop’s lunchtime meal deal has welcomed some limited-edition Christmas favourites including chicken, stuffing and cranberry sub and wrap. The meal deal has also been bolstered with a number of high-protein options including Taste Original Chicken Satay 40g, Protein Chocolate Drink 500ml and Onken Naked Strawberry Yogurt Pouch 110g.
The retailer is now also ranging a variety of charcuterie products, including Charcuti Sliced Chorizo 70g, Charcuti Sliced Pepperoni 90g, Charcuti German Salami 90g and a range of olives.
