Regular readers of SLR will be aware of the massive opportunity that e-cigarettes represent. The market is worth £164m per year – a growth of 50% in just two years. With the latest estimates suggesting two-thirds of sales go through non-conventional channels such as specialist vape stores and online, there is clearly potential to attract new customers and increase sales.
In light of this One Stop has designed a lockable, perspex display unit for Franchisees that fits onto the existing counter unit to help push the products forward and drive sales. Offered free-of-charge, the unit is designed to utilise existing counter brackets for self-installation so there are no fitting costs to cover. The range and individual store plans are managed by the One Stop central team to ensure the range fully complies with all current and future legislation.
Galen Levi, Head of Commercial for One Stop Franchise said: “We are thrilled to be able to provide our Franchisees with a unit proven in Company stores and refined to provide easy installation so that our Franchisees can fully exploit the benefits of high sales and margin that e-cigs offer. Whilst this is a substantial investment from One Stop we are really pleased to be able to retro-fit all existing franchise stores at no expense to them.”
