One Stop is launching the full Selected by Tesco range across all its stores.
There are now more than 160 products in the Selected by Tesco range of chilled food products, including fruit and vegetables, meat, fish, dairy, ready meals, and desserts.
Sarah Lawler, One Stop Stores Managing Director, said: “The products represent excellent quality and are sourced from the same producers and suppliers as Tesco.
“The new branding approach provides our customers with extra confidence in the sourcing of the range.”
One Stop will be supporting the launch with a marketing campaign, covering both in-store and digital activation. The message of the campaign is ‘Quality you can count on’.
