Black Friday, the biggest day in the American retail calendar, has started to grow in popularity in the UK and this year One Stop are joining in with a range of discounts.
An estimated £810m was spent in the UK last year during Black Friday, with discounts predominantly focused on electricals, technology products, toys and the like. Convenience hasn’t previously had much of a part to play, so the move by One Stop to cut prices across selected spirits, batteries, soft drinks and beer over the weekend of 27th to 30th November is a step into the unknown.
The offers will be teased to customers throughout November via their promotional leaflets and social media channels with posters unveiled on all store windows during the weekend event.
Lizzie Reynolds, Customer Director at One Stop, commented: “Whilst always working to give our customers great value every day with strong promotions, no one in the UK has really delved into whether the Black Friday event is relevant for the convenience market and whether our customers would like to benefit from hard discounts on the more everyday essentials during this period. We’re interested in exploring it this year and will look to evolve in future years if it’s a success.”
The offers referred to are:
- Jack Daniel’s 70cl – was £26.99 / now £18
- Russian Standard Vodka 70cl – was £14 /now £11
- Energizer Ultra+ AA 4 pack, Energizer Ultra+ AAA 4 pack, Energizer High Tech Batteries AA 4 pack, Energizer High Tech Batteries AAA 4 pack – all half price
- Carlsberg 440ml 10 pack – was £8 /now £6.50
- Pepsi 2 litre, Pepsi Max 2 litre, 7 Up Free 2 litre – was £1.50 each / now £1 each
