There’s nothing UTC likes better than indulging in a spot of schadenfreude, so he was overjoyed to take pleasure in Tesco’s misfortune for the second time in as many months.
The first occasion was when the supermarket giant got pelters from the public for displaying cardboard cutouts of fruit and veg in a failed bid to cover up empty shelves.
Now – to UTC’s ongoing delight – it’s getting clobbered once again, this time by the good people of Kesgrave which, it must be stressed, is a small town very slightly east of Ipswich.
Kesgravians (not a real word) were outraged to discover their local Tesco had stuck up a huge poster proudly boasting it was “serving Ipswich’s shoppers a little better every day”.
A certain Ms Marsh, member of the Kesgrave Community Facebook group, asked: “Why does the new fascia at Kesgrave Tesco say serving Ipswich shoppers?”
“I don’t expect many people travel from Ipswich to do their weekly shop there,” she added, without offering any explanation as to why not. Especially since a sizeable chunk of its population lives closer to Tesco Kesgrave than the Tesco Extra at the western edge of Ipswich.
Tesco, which must be used to this sort of thing by now, duly apologised and promised to update the offending artwork.
As UTC chortled: “Between cardboard carrots and replacement posters, its printing supplier must be doing a roaring trade.”
