Walkers has bowed to public pressure and brought Prawn Cocktail and Salt & Vinegar flavours back to the Quavers line-up.
Both variants are available in singles (RSP 65p), grab-bag (RSP 85p), sharing (£1 PMP) and multipack (RSP £1.50) formats.
The relaunch is supported by a cross-channel marketing campaign that runs until the end of March including in-store shopper marketing, digital and TV activity.
“Consumers were crying out for us to bring them back via formal petitions and social media pleas,” said Will Robinson, Portfolio Lead for Walkers Snacks at PepsiCo. “They originally launched in the 90s and we’re really excited to announce that both flavours are available again across all channels.
Robinson said the relaunch was “sure to capture the attention of the nation”.
