Unbox Friday with Old El Paso

Unbox Friday

Old El Paso has launched a new campaign to help the UK start the weekend with a fajita-sized bang.

The ‘Unbox (Fajita) Friday’ campaign is centred on inspiring families to turn Fridays back into a weekly event that cannot be missed – one that involves, food, family time and fun to kick off the weekend.

Along with consumer PR activity, Old El Paso has engaged a range of family and lifestyle influencers to help spread the word that Friday = Fajitas. The ambassadors will create inspiring food and recipe content throughout the week to encourage people to get involved, with a variety of ‘Unbox Friday’ Instagram GIFs and stickers also now live.

The Mexican food brand will also hit the airwaves till mid-March on Kiss and Hits Radio.

This media blitz is expected to see Old El Paso reach more than nine million of its 15+ aged audience, and more than seven million 21 to 54-year-olds, with a combined social reach of one million.

Sarah Hanley, Brand Experience Manager at Old El Paso, said: “Through Unbox Friday we’re encouraging families and households to reclaim their Friday nights, and kick off the weekend together in style with an Old El Paso Fajita Kit.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.