Mexican food brand Old El Paso has announced a new campaign as part of its continued partnership with Team GB ahead of the 2024 Paris Olympic Games.
The link-up kicks off this month with the brand’s biggest shopper marketing campaign to date, complete with a nationwide on-pack promotion across its entire portfolio, as well as a digital and social campaign featuring a raft of brand ambassadors from Team GB.
Designed to bring households together over food as they cheer on their sporting heroes, the ‘Make Some Noise for your Home Team’ campaign is also giving fajita fans the chance to win VIP tickets to the Olympics. Consumers simply scan the QR code on participating Old El Paso packs to enter the draw throughout April to June.
Alongside the promotion, the partnership will be brought to life throughout the summer via a multi-million-pound media investment featuring double Olympic swimming champion Tom Dean, silver medal-winning weightlifter, Emily Campbell, three-time Olympic medallist and diver Jack Laugher and current BMX Olympic champion, Bethany Shriever.
Aditi Hilgers, Head of Marketing at Old El Paso, said: “We are thrilled to be bringing to life our biggest ever partnership campaign with Team GB as we look to support our Old El Paso Home Team Heroes representing Great Britain on the world’s biggest stage. As a brand that celebrates connection and community, we believe in celebrating the unique flavours and extraordinary talent that each individual brings to the metaphorical table.”
