Old El Paso has teamed-up with Teenage Mutant Ninja Turtles for a new on-pack promotion running across the Mexican food brand’s ‘mess-free’ Tortilla Pockets range.
The promo runs until 27 November. UK shoppers simply need to scan the QR code on a purchased pack of Old El Paso Tortilla Pockets for the chance to win a three-night family holiday to New York. Aside from the main prize, 100 tickets are up for grabs to see Teenage Mutant Ninja Turtles: Mutant Mayhem, in cinemas now.
The partnership is supported by a six-figure media investment and marketing campaign, including bespoke POS materials, in-store activations, and digital and social media activities.
Aditi Hilgers, Head of Meals at General Mills, said: “The nostalgic nature of the Turtles gives us an opportunity to drive excitement across the whole family, whilst supporting our retailer partners by increasing demand for Tortilla Pockets. Plus, the Turtles are renowned for their love of pizza, and you won’t find a better base for a delicious pizza pocket than our tasty, sealed-bottom tortilla!”
