Coca-Cola Europacific Partners (CCEP) is preparing for warmer weather with the launch of Oasis Zero Exotic Fruits.
Available now, Oasis Zero Exotic Fruits is a blend of mango and passion fruit flavours with no calories and no sugar. It is HFSS compliant and comes in 500ml recycled plastic bottles (excluding caps and labels) which are also 100% recyclable.
The launch is supported by the return of the brand’s summer marketing campaign, including social media, out of home advertising and experiential activity that focuses on young urban adults looking for lunchtime refreshment on the go.
Martin Attock, Vice President of Commercial Development at CCEP GB, said: “The new variant performed well in taste tests, with 76% of survey participants saying they intend to grab a bottle of Oasis Exotic Fruits.
“We’re confident the launch – and summer marketing campaign – will help keep the brand front of mind with consumers on their lunchtime shopping mission.”
