Coca-Cola European Partners (CCEP) has revealed a new on-pack promotion across its Oasis brand, giving consumers a chance to win a share of the juice drink’s remaining 2017 marketing budget.
The light-hearted promotion will run across all flavour variants between September 25 and November 5, offering consumers the chance to win between £17.61 and £661.48 of the brand’s £34,672 marketing budget. One lucky winner will also receive a bonus prize of £1,515.58.
Consumers must enter a unique code on promotional packs to be entered into a prize draw, with more than 1,000 winners selected at random ‘winning moments’ throughout the competition period.
The limited edition 500ml plain and price-marked promotional packs will be supported by the brand’s annual £3m marketing campaign, which includes out-of-home and digital advertising as well as in-store POS.
Simon Harrison, Customer Marketing Director GB at CCEP, said: “Our new ‘Win a Cut of Our Remaining Marketing Budget’ promotion maintains the unique tone of voice of the Oasis brand, and is another example of how we’re engaging consumers, delivering an original and fun promotion that will appeal to a young adult target audience.
“The prospect of winning part of our marketing budget will encourage both existing and new consumers to buy the much-loved juice drink brand, helping wholesalers and retailers to maximise their sales.”
This activity follows the rebrand of Oasis Lights to Oasis Zero and the launch of Oasis Kiwi Apple Sour and Apple Cherry Sour flavours.
