Nutritionally enriched milk drink Nurishment has unveiled a new range of no-added-sugar drinks that also features two additional flavours.
Known for its quirky can format, Nurishment is launching a selection of no-added-sugar drinks in a new 330ml bottle for the first time, featuring four of its original flavours alongside two brand new ones. Hazelnut and Coffee flavours make their debut, joining the brand’s stalwarts, Strawberry, Chocolate, Vanilla and Banana.
The range offers the same amount of minerals and vitamins as Nurishment Original, as well as 17.8 grams of protein per portion.
The brand has also launched a nationwide campaign to find 15 taste testers to try out the new drinks before they hit the market.
The new launches and campaign coincide with Nurishment’s summer billboard and radio campaign, which focuses on the affordability and rejuvenating benefits of the brand, with the tagline ‘Smash 3pm You with that 10am Vibe’.
Dorota Dziedzic, Brand Manager for Nurishment, said: “Eeven though there is no added sugar, we have not compromised on taste. The new selection is as tasty as the original.”
