Nurishment, the nutritionally enriched milk drink, has launched a four-week summer campaign to remind consumers of its “rejuvenating benefits.”
Including radio, billboard, trade and consumer advertising, the brand’s summer campaign will feature the tagline ‘Smash 3pm, you with the 10am vibe’.
The campaign, which also focuses on the brand’s affordability, is the first of its kind for Nurishment in a number of years.
The brand hopes that the new campaign will help to grow brand awareness with new audiences, in advance of the launch of new flavours early next year.
The brand is currently available in four different flavours and is sold in eye-catching pastel-coloured cans and bottles.
The ‘Smash 3pm you, with that 10am vibe’ refers to the 13 vitamins and minerals, protein and calcium, which enrich the drink.
Nurishment is made by Grace Foods UK, the supplier of Caribbean food and drink to the UK.
Vandu Patel, Marketing Manager for Grace Foods UK, said: “Our studies have shown that people chose Nurishment historically because of the unique can, the value price point, currently on special price pack promotion at only £1.29 a can in selected independent stores, and because the taste is so good: it has a rich, velvety, comforting quality.
“But many are not aware that it also contains 100% of the daily recommended intake of vitamins A, D and C, and includes five vitamins and minerals which help reduce tiredness and fatigue.
“This means it is a great choice for giving people an energy nudge to get them through the long hot summer afternoons – it’s the perfect mid-afternoon pick-me-up drink. And it’s also fantastic for gym-goers.”
