Nordic Spirit added a new strength to its portfolio with Spearmint Strong, to cater to the growing demand for higher strengths and menthol products in the nicotine pouch category.
The new launch looks to tap into the demand for extra-strong and strong strengths which already have an 83.1% share of the category. What’s more, spearmint also offers retailers another menthol offering, which accounts for 81.6% of the market too. With the category in clear growth and now worth £45.8m a year, there is a big opportunity for retailers.
For the second time, Nordic Spirit has also recently come out on top in the Product of the Year awards, with Spearmint Extra-Strong winning in the nicotine pouch category. A whopping 86% of shoppers are more likely to buy a product that has won the award.
Bruce Terry, Portfolio Brand Manager at brand owner JTI UK, commented: “The continued growth of the nicotine pouch category represents a huge opportunity for retailers. With mint by far the most popular flavour when it comes to nicotine pouches and demand for stronger variants on the rise, the introduction of Spearmint Strong provides more choice at the till and expands the sales opportunity for retailers.
“Winning Product of the Year adds credibility to our wider portfolio, and we’ll be communicating this to retailers and consumers to ensure we can continue Nordic Spirit’s positive growth story within retail.”
Nordic Spirit Spearmint Strong 9mg is available now with an RSP of £6.50.
For further support on the JTI UK portfolio, retailers can contact JTI’s Customer Care line on 0800 163503 or visit JTI’s trade retailer website.
