JTI has announced the four national winners as part of the final stage of the Nordic Spirit Perfect Store competition.
Starting in 2022 and as part of the wider Perfect Store Guide, stores have been judged against five simple pillars to generate awareness of nicotine pouches in-store among existing adult smokers and vapers, and boost sales of Nordic Spirit.
Five Scottish convenience stores were among the 40 regional winners but sadly none could go all the way. The four winning retailers were Daniel Ryan, Hiccups Off License Stoke-on-Trent; Depan Patel, Bon Bon, Canterbury; Hanif Master, Ribble Valley, Burnley; and Shantha Kumar, Premier Downend, Bristol. Each excelled in JTI’s points system and will now receive a prize bundle worth up to £20,000 per store. This includes a paid trip to the Nordic region, £2,000 wholesaler credit, tickets to events and more.
Thanking all the retailers who entered, Bruce Terry, Portfolio Brand Manager at JTI UK, said: “We hope that all involved have seen the benefits of following the five key pillars which consist of maintaining distribution and availability, ensuring clear visibility, increasing brand presence, building up your knowledge and competitive on-shelf pricing.
“We would encourage other retailers to look at our Perfect Store framework with the support of their JTI Business Advisers and see how they can elevate their nicotine pouch offering in store to really make the most of the opportunity – especially now Nordic Spirit is now worth £1.6m a month, with the category continuing to grow.”
Retailers can visit JTI Advance and speak to their local JTI Business Adviser to find out more about Nordic Spirit and implementing the Perfect Store guidelines in their store, as well as upcoming campaigns, retailer initiatives and competitions planned for the future.
