JTI has expanded its Nordic Spirit nicotine pouch range with the introduction of two new variants designed to meet growing demand for stronger strengths.
Available now for independent retailers and symbol groups, the new Frosty Berry and Frosty Mint flavours feature higher menthol and moisture content combined with an improved flavour recipe.
As the UK nicotine pouch market continues to grow, the launch addresses consumer preferences for stronger strengths and refreshing flavours. Strong and Extra Strong variants now account for 60.1% of the nicotine pouch market, while mint flavours dominate with an 83.6% share and fruit flavours hold a 15.5% share.
