Mars Chocolate has unveiled ‘Thought Train’, a new advert for its Galaxy brand. The launch brings down the curtain on four years of its Audrey Hepburn ‘Moon River’ commercial.
‘Thought Train’ features the award-winning Shakespearean actress and poet Jade Anouka, and encourages people to put aside distractions and choose pleasure.
The new ad sees Anouka on a train, where she follows a blue Twitter-like bird into the next carriage. Here she plunges into an alternative reality increasingly distorted by social media, video games, technology and the hectic pace of modern-day life. Suddenly thrust back into the real world, she blocks out the clamour by eating a bar of Galaxy. It’s reminiscent of the Christopher Nolan film ‘Inception’, but with chocolate.
The new advert forms one part a £3m campaign that sees online advertising play a key role in supporting the launch through to the end of 2017.
Michele Oliver, VP of Marketing at Mars Chocolate UK said: “We are really excited to launch a new creative direction for the Galaxy brand. Audrey Hepburn encapsulated the luxury of Galaxy and illustrated the idea of actively choosing moments of pleasure. ‘Thought Train’ is the next stage of this journey.
“A strong female icon has always been at the heart of the Galaxy story and our new heroine, Jade Anouka, is no different. She is a representation of the modern day, empowered woman and we hope that through this advert, our audience will be able to identify with the symbolic world she finds herself in.”
