Nisa has revealed that all its consumer leaflets are now printed on paper that is produced from 100% recycled fibre and is FSC certified.
HH Global, who manage all Nisa’s marketing-related print requirements including leaflets and point of sale, has made the latest change as part of an ongoing plan for significant sustainability improvements.
The most recent advance means not only are all paper products produced on FSC paper, but virgin paper is also no longer used for leaflets, further reducing Nisa’s carbon footprint.
HH Global took over the printing contract for Nisa at the end of 2020 with sustainability being a key priority, particularly for the high-volume Nisa leaflet.
The paper used for the leaflet is recycled, as well as being FSC certified, and the logos for each of these are now on all leaflets, giving the reassurance that they have been produced in a responsible and sustainable way.
The change to 100% recycled paper for leaflet production for periods 7 to 10, which spans 12 weeks, amounts to: 1,480 trees saved, almost 60% less carbon than previously, and using 14% less water.
Chris Walker, offline marketing lead at Nisa, said: “Working with HH Global, we have clear targets to reduce our carbon footprint, and this is another huge step in the right direction.
“We are delighted with the savings made over just four periods, or 12 weeks, and will continue to look at making more sustainability gains with other of our paper products.”
Gary Hunter, Nisa’s account director at HH Global, added: “I’m thrilled by the savings we have made through the switch to paper that’s produced from 100% recycled fibre and is FSC certified. It is fantastic progress and we have plans for further improvements so those savings will keep on coming with more innovative solutions to reduce both carbon and cost.”
