Nisa’s “Making A Difference Locally” charity donated nearly £1m to 2,000 local and national charities last year.
The funds were raised through a scheme run in Nisa stores selling specific products, where a percentage of the money goes into a virtual pot for the store to donate to a local charity or good cause within a 10 mile radius.
MADL has been supporting charities for the past six years and has raised a £6.2m in total. This year’s amount is put down to a rigorous brand refresh, a reformulated website and the appointment of a dedicated charity manager.
Kate Carroll, charity manager, said: “I am delighted with the amount MADL has donated in 2014, and the most important thing is that these donations will be life-changing to a variety of ultra-local causes, as well as national charities such as Canine Partners and Teenage Cancer Trust.
“The aim for this year is to donate even more money to even more local causes and charities, and to put a smile on faces of all those who benefit. We will also be spreading the word about MADL through campaigns and competitions.”
Lynne Duance, from Cowbridge Community First Responders, was delighted with a £1,000 donation from Nisa member Filco Supermarkets.
She said: “This money has enabled us to purchase an automated defibrillator with the aim of shortening response times – this will dramatically increase the chance of survival if a patient’s heart stops beating.”
For more information about the charity visit www.makingadifferencelocally.com.
