Nisa’s Valentine’s Day floral pre-sell is now underway.
To ensure they have access to a full range of the Co-op’s floral tributes for the big event next year, Nisa partners are now pre-ordering the bouquets and flower arrangements available.
Suppliers will then plant the required number of crops, securing the produce for the retailers.
The 2021 Valentine’s flowers range, available on pre-sell until the end of this week, consists of 17 Co-op branded flower products, ranging from a single rose to a number of bouquets.
Among the range on offer to Nisa retailers are all of 2020’s best sellers including a premium single red rose, a dozen red roses, a novelty bouquet featuring a bee teddy bear, the Romance bouquet and the Velvet Passion bouquet.
Josie Bates, Wholesale Category Controller at Nisa, said: “The Co-op flower range for Valentine’s Day really is fantastic and its availability to our independent Nisa partners certainly gives them the edge over the competition.”
