Nisa stores are preparing for an influx of lovestruck shoppers with a range of deals for Valentine’s Day.
The event falls on a Friday this year, so a large focus will be placed on dining in to capitalise on shoppers planning a romantic night at home.
Throughout January, Nisa retailers were able to pre-order a new Co-op ‘steak, chips and dessert’ meal solution, which will be available in stores from Monday 10 February and comprises Co-op’s Ranch steak (twin pack), Co-op fries 250g and Co-op Irresistible Melt in the Middle Chocolate Pudding (twin pack) for £6.
Other offers available that week will include premium boxed chocolates from Lindt and Ferrero, as well as deals on Maltesers Truffles, Cadbury Milk Tray and Thornton’s ‘With Love’ collection.
Retailers will be provided with a range of POS, shelf edge labels, gondola ends and more.
Nisa’s Head of Marketing Philippe Rondepierre said Valentine’s Day was the first real chance this year for retailers to encourage shoppers to part with some disposable income.
“Concentrating our deals on ambient and licensed lines gives our retailers maximum opportunity to provide their shoppers with a range of gifting options for every budget,” he added.
“With the special day falling on a Friday this year, the focus on big night in has been amplified and we hope the fantastic £6 Co-op Valentine’s meal solution will fly off the shelves.”
