The promotional vouchering system combines augmented reality technology from Scandit with Jisp’s consumer app.
by Liz Wells
Nisa has partnered with retail technology company Jisp to launch augmented reality (AR) vouchering system Scan & Save.
The system combines AR technology from Scandit, a specialist in mobile computer vision, with Jisp’s consumer app. Scan & Save reads product barcodes and presents consumers with exclusive promotions, which they can then save and redeem with their mobile phones.
The solution will help brands focus on minimising carbon footprint and waste through reduced need for in-store POS, optimising budgets, improving commerce/communications and growing sales in store. Retailers will also be remunerated for each scan and redemption of the voucher.
Scan & Save will also support brands and retailers’ marketing efforts when postponed HFSS (high in fat, sugar and salt) legislation is eventually enacted in Scotland. Similar rules come into force in England next October. Jisp ensures compliance with these regulations, as the AR vouchers will only appear to those customers that are actively looking to purchase a product in the HFSS category, and allows brands and retailers to hyper-personalise their offers by fascia, location and customer.
The solution will initially be launched in 12 Nisa stores across the UK and will allow customers to exclusively save up to 60% on more than 65 products across the store from leading brands such as Mondelez, PepsiCo, Kellogg’s, Molson Coors, and Nomad Foods.
Julian Fisher, Chief Executive of Jisp, said: “This is truly disrupting technology that will revolutionise the way brands advertise their products in physical stores whilst maximising sales for retailers. With a crowd of marketing and promotional materials taking up space, messaging can be diluted or, at worse, confuse customers. With Scan & Save by Jisp, chosen promotions are delivered directly to consumers’ mobile phones.
“This technology feeds into our suite of solutions such as home delivery, click-and-collect and scan & go, benefitting brands, retailers and consumers whilst at the same time providing fresh opportunities for advertising post-HFSS legislation. We are exceptionally proud to be the first UK company to provide this service to brands and retailers of any size and shape.”
The symbol group’s Sales Director, Steve Leach, tweeted that the technology had received “really positive feedback” from the Nisa retailers that had trialled it.
James Taylor, Head of Central Operations at Nisa, added: “We are thrilled to be partnering with Jisp to trial this innovative solution through Nisa partners and look forward to seeing how Scan & Save performs and importantly, the response it gets from independent retailers and their customers.
“This initiative from Jisp is another example of how forward-thinking they are as a business and we’re delighted to be able to work with them on such an exciting project.”
Delivering branded promotions at the point-of-sale, Scan & Save will further allow brands and retailers to deliver personalised campaigns where one shopper will receive an entirely different offer based on their profile and shopping habits in the Jisp app.
Samuel Mueller, Chief Executive at Scandit, said: “Augmented reality is enabling retailers to innovate and evolve their physical stores from being just a traditional point-of-sale to a more engaging experience by displaying dynamic up-to-date information to the customers, thus improving their shopping experience. We are delighted to see the use of our AR technology in Jisp’s industry-first Scan & Save launch, which brings innovation to independent retailers and their customers, while increasing the opportunity for brands to customise their offerings.”
