Nisa is tackling the issue of food waste by rolling out a range of wonky fruit and vegetables into stores through its new ‘Marvellous Mis-shapes’ event.
The promotion runs from Wednesday 18 September until Tuesday 8 October and features a range of misshaped autumnal root vegetables and fresh produce from the Co-op own brand range.
Sales of misshapen produce tripled in the UK from 2017 to 2018.
Included in the promo are Co-op Marvellous Mis-shapes Potatoes (90p), Co-op Marvellous Mis-shapes Carrots and Parsnips (59p each) and Co-op Marvellous Mis-shapes Brown Onions (49p).
Nisa’s Wholesale Category Controller for fresh produce Josie Bates said: “The Co-op has seen great success from the Marvellous Mis-shapes line and we’re proud to get on board with the topical initiative, which gives independent retailers the ability to make an impact in the war of food waste.
“Many supermarkets now offer some form of ‘wonky veg’ and we are confident that offering shoppers these products at their local convenience store at a competitive price will result in increased sales for our partners.”
