Nisa has launched a new branding concept for its retailers, building on the Fresh Thinking proposition introduced in 2021.
The updated branding will span all touchpoints, from point of sale through to digital, and is designed to help attract a new generation of shoppers to Nisa stores.
Launched at the start of the new year, the new concept will see partners receive a new-look leaflet, personalised to their stores, showcasing the services on offer.
The leaflet’s content will focus more on meals and missions that drive greater basket size and spend per trip with key offers – such as The Big Deal, Freezer Deal and a new, all-year-round offer called Mid-Week Meal – also included.
Nisa is also working with new leaflet distribution partner Whistl to give partners more control of the distribution, using a tailored consumer targeting tool.
Memorable deal mechanics have also been designed to help shoppers navigate the new offers across leaflet, in-store, and digital channels.
Nisa Brand Manager Regan Howard said: “By applying Fresh Thinking to our Nisa brand we are evolving in a fast-paced market, creating consistency and recognition across all channels and communications for our partners.
“We’ve listened to feedback from partners and analysed the market and future trends to understand how we could improve our marketing mix. All of this research has enabled us to create a new design system that is distinctly Nisa but with a fresh and new feel.”
Nisa Head of Marketing Laura Gomersal added: “By adopting a mission-led approach to our marketing we’re ensuring shoppers start to view our partners’ stores as a destination for meals and for active top-up missions like treats.
“These drive significantly higher basket values than distress missions and more trips. Winning in these key missions will drive increased basket values and sales for our partners.”
