Nisa is encouraging its retailers to get behind Fairtrade Fortnight this year with enhanced support to help to raise the profile of the event in their stores.
The annual two-week event, which runs from 21 February to 6 March, presents an opportunity for retailers to demonstrate to shoppers their support for Fairtrade.
The symbol group has created a product brochure dedicated to Fairtrade products, specially created point of sale, and a Category Talk – focusing on Fairtrade and its importance in the market – has been recorded to share with partners to offer further insight and education.
Jonny Lambert, Co-op Brand Planning and Comms Manager (Wholesale), said: “Fairtrade is core to Co-op and for more than 26 years we have championed the Fairtrade movement, supporting a better way of doing business, paying producers a fair price, and doing the right thing by people and the planet.
“As demand for Fairtrade increases among consumers and the value of own-brand Fairtrade sales grows greater than branded alternatives, now is the time for Nisa partners to try Fairtrade.
“This year we’re helping partners to join in with Fairtrade Fortnight by offering a variety of support, from our huge range of Co-op Fairtrade own-brand products to showcase in store, to POS assets made available in our promotional kits.”
With Fairtrade products ranging from teabags, coffee and sugar to wines, chocolate and freshly cut flowers, Nisa partners can make the most of the event both during Fairtrade Fortnight itself and beyond.
Lambert added: “Fairtrade Fortnight is a great way for Nisa partners to demonstrate to increasingly ethically-minded shoppers how important issues such as Fairtrade are to them and showing how as customers, they too can support it simply through buying the products highlighted to them.”
