Nisa has cut a number of wholesale prices across the beers, wines, spirits, soft drinks and tobacco categories, with more than 100 products now available at what are described as ‘mega prices’.
It includes brands such as Stella Artois, Fosters and Budweiser in the beer category, Echo Falls and 19 Crimes in wine and Captain Morgan, Gordon’s and Smirnoff in spirits.
Alongside the drinks deal, Nisa has also lowered prices on key vape brands including Lost Mary, Elf Bar and Crystal across a range of SKUs.
Nisa retailers have seen a number of case reductions including £8.50 off Jack Daniels 70cl, £7.20 off Absolut Blue 70cl and £3 off a range of Lost Mary lines.
The symbol group said the promotion “further demonstrates Nisa’s commitment to offer competitive prices to its customers and support retailers grow margins throughout the festive period”.
Ayaz Alam, Director of Wholesale at Nisa, added: “This fresh investment will be very timely for our Nisa customers as we look to provide value and an opportunity for retailers to grow margins heading into the final weeks of the year. We have received some excellent feedback on the promotion so far which has been pleasing.”