Nisa has launched a new consumer website at www.nisalocally.co.uk, with the aim of driving consumer engagement and increasing brand awareness.
Nisa’s digital team has created a website which is not only very impactful visually but also includes an array of new features for consumers to enjoy including a recipes page, information on its new Heritage range and a look into its Making A Difference Locally charity. The new website is fully responsive to allow cross platform usability across mobile, tablet and PC.
The website also provides Nisa members with the facility to develop their own store page, which is situated on the store locator, allowing them to communicate offers, feed in their social links and communicate their in store offers and facilities locally, helping drive footfall and loyalty.
The new site will also enable Nisa to use more targeted consumer marketing though better understanding of what Nisa’s customer’s like/share, the competitions they enter and products they add to their shopping list. The website will also provide more opportunities for suppliers to promote their products to the Nisa shopper.
Etienne Botha, Head of Digital, commented: “The new website really drives Nisa’s overall strategy of becoming a consumer focussed business. We have worked closely with our partners to create a website which is very impactful in terms of design and provides consumers with the user friendly functionality they want, and all the information they need about Nisa at a click of a button.”
