Nisa has launched a £1m price drop campaign to lower the wholesale selling price (WSP) of hundreds of products.
The campaign will focus on areas which have been highlighted as a priority by its retailers, including:
- Lowering the WSP across 50 branded & Co-op own brand bread products, with lines being reduced by as much as 30%, until 22 January.
- Lowering the WSP across 50 price marked pack snacking and impulse products, with lines being reduced by as much as 21%, until 22 January.
- Continued price investment across Lost Mary and Elf Bar ranges to lock prices at £18.99 and £18.50, until 20 January.
- Weekly deals across tobacco.
As part of its most recent investment, retailers will see the WSP of Kingsmill Soft White Medium from £1.63 to £1.14 (30.2%), Co-op White Toastie reduce by 13.4% from 97p to 84p, Walkers Ready Salted price marked at £1.25 reduce from £12.72 to £11.99 per case (5.7%), Pringles BBQ price marked £2.75 reduce from £10.21 to £9.49 per case (7.1%), Oreo Double Cream price marked 99p from £12.20 to £10.99 per case (9.9%) and Galaxy price marked at £1.25 reduce from £20.42 to £18.99 per case (7%).
Ayaz Alam, Director of Wholesale at Nisa, said: “We invested in our pricing strategy a number of times last year and we wanted to further strengthen our pricing position and give our retailers a positive start into 2024. Feedback has been at the heart of all our decision making and we know as a priority, the WSP of bread needed reviewing, so we’re proud to be able to lower these prices, along with other categories.
“Going into the new year, we know it’s still a tough market, so we hope these price commitments provide our retailers with the certainty that at Nisa we offer market competitive prices.”
In December, Nisa revealed more than 100 products had been part of a price drop to grow margins over the Christmas and New Year periods.
