Nisa is investing £6m into the wholesale price (WSP) of more than a thousand branded products, as part of its strategy to further support its retailers.
The symbol group Nisa has reduced the WSP of products across the most important ambient categories – beers, wines, spirits, soft drinks, and tobacco.
This includes a £6.62 saving on a case of 4-pack Carlsberg Export (pint), a £5.97 saving on a case of Hardys VR Chardonnay, and a £1.48 reduction on a case of JPS Players Real Red King Size.
Meanwhile, a case of 24 Coca Cola Regular 330ml cans has a £1.95 saving, Smirnoff Vodka 70cl is currently on promotion at £69.00, but post this promotion the new WSP will be just £70.74, a saving of £7.72 against the current standard WSP.
Newly-appointed Managing Director of Nisa, Peter Batt, said: “I’ve been really clear since taking on this role that Nisa retailers are at the heart of all our decisions and that I’ll listen to their feedback and will deliver on everything we said we would. We know we need to invest in price during these challenging times, and that’s why we’re pleased to be able to provide better wholesale prices into categories which drive high footfall for our retailers, allowing retailers to protect their margins at a time when most business costs are escalating.
“This price investment is only the beginning of the support we are committed to providing our retailers throughout 2023 and beyond. We know that issues such as energy costs and the cost of living are a real concern to our Customers and we are working hard to provide as much support as possible.”
The prices went live on 11 February, with changes being made to base WSP, as well as some current promotional prices being reduced.
