A multi-million-pound investment in Co-op own brand has been unveiled at Nisa’s annual trade show today (27 September).
The investment will include more than 1,000 price reductions that will be available to Nisa retailers from next week, with the top 100 most frequently purchased products set to fall in price. Co-op Fairtrade bananas, free-range eggs, ice cubes, carrots, bacon, and pasta twists are included in the list.
Nisa’s newly appointed Managing Director, Peter Batt, said: “Co-op own brand is absolutely key to our offer for independent retailers, more so than ever before as shoppers struggle with the increasing cost of living.
“This investment in the price of more than 1,000 Co-op own-label products will support our retailers, ensuring they stay competitive, helping them to drive sales and margin during ever challenging times.”
Nisa is further supporting retailers with the introduction of the core essentials range aimed at all stores across the UK.
The 330 Co-op own-brand lines form a collection of products recommended to all retailers to enable them to stock a comprehensive own brand offer in-store for their customers.
The Core Essentials package incorporates Co-op’s standard tier own-brand lines along with three top-selling and award-winning SKUs from the Co-op’s premium own-brand tier Irresistible – Co-op Irresistible Prosecco, Hand cooked Sea Salt and Chardonnay Wine Vinegar Crisps, and Wood Fired Margherita Pizza.
Jonny Lambert, Co-op Brand Planning and Communications Manager, said: “The intention of the Core Essentials range is to provide independent retailers with a comprehensive list of recommended products they should consider stocking to ensure they have a strong, basic own brand offer for their shoppers.
“The Core Essentials collection is made up of up key convenience lines that we believe are most important in the customer offer.”
In addition, there are two bolt-on packages to the recommended Core Essentials range – one focusing on value comprising 52 lines from the Co-op Honest Value range and the other on premium with 70 Irresistible products included.
