Nisa is launching a Halloween campaign in stores and online to engage customers with the brand over the Halloween period.
Instore promotional materials including themed gondola end displays, floor standing display units and seasonal adverts over the instore radio all feature in the activity. Stores will also display Britvic-sponsored POS featuring ‘Thirst Thrillers’ such as limited edition J20 Midnight Forest and Tango Blood Orange promotions.
In addition to this, Nisa has launched a consumer ‘Have a Hoot’ Halloween page, which includes product promotions, printable pumpkin cutting templates and recipes for scary treats and non-alcoholic cocktails. The seasonal site also offers downloadable masks for children to colour in, wear and share via Facebook to win a Halloween hamper. Competitions and offers are also being promoted on leaflets distributed throughout the UK and via social media. A select few stores will be holding store launches to engage their customers in the event.
Lisa Williams, Head of Marketing Services for Nisa, commented: “The insights, marketing, trading and retail teams have worked alongside our members to deliver an effective Halloween campaign that should really engage our consumers and deliver the best Halloween event to date. Working closely with our key brand suppliers has allowed us to offer our members the best products to maximise sales, whilst the consumer benefits from great deals on limited edition products as well as the great themed activities available to them online.”
