Nisa has introduced a new 3-for-£4 mix-and-match freezer deal that replaces its previous 5-for-£6 Freezer Filler promotion.
The new mix-and-match deal allows customers to choose any three qualifying products for £4 and addresses growing demand for customisable and cost-effective meal solutions. The 3-for-£4 structure is designed to appeal to a broad range of shoppers, especially those seeking convenience without sacrificing choice or budget.
The new deal has been developed in response to feedback and insights from a review of former footfall-driving promotions. Findings revealed that recurring meal deals often led to shopper fatigue, with the same set of fixed products causing some shoppers to become disengaged and reducing their purchase frequency.
The new promotion offers a dynamic range of options that will change periodically, allowing customers to try new products and avoiding the risk of stockpiling frozen items that can lead to a slower buying cycle.
Alongside this increased choice, stores will see enhanced margin benefits compared to traditional fixed-frequency discounts. With the lower price point breaking the £6 barrier, the new 3-for-£4 promotion will also appeal to price-sensitive shoppers, making it more accessible and appealing to a larger audience.
